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Who We Are

Yellow Ashé

Micro-Entrepreneurship, Direct Selling, B2B Business Development

Yellow symbolizes intellect, creativity, and the power of persuasion. Ashe comes from a Yoruba philosophical concept through which the Yoruba of Nigeria conceive the ability to make things happen and produce change. As African diaspora people, this concept resonates through everything we do.


In the context of America, entrepreneurship is one representation of Ashé. A grand implementation of intellect, creativity, and the power of persuasion that can produce a drastic change in the way you experience your life. Entrepreneurship is accessible to the masses and mostly only requires a dream, personal responsibility for taking action, and an appetite for consistent personal development.  


Our founders understand that challenges like access to capital, coaching, networking, and community can present obstacles in your success journey, so you must be pragmatic. We created Yellow Ashe to be a practical bridge to the vital resources, community of entrepreneurs, leaders, and coaches you need to build and live the life you desire. 

Lamount + Deirdre Whitehead

This power couple have been married for over 40 years and has accomplished so much together. Their core values of faith, family, creativity, optimism, and abundance guide their personal and professional lives.


Lamount is a retired Army veteran with over 25 years of service. He is also a successful residential real estate investor with a Master's in Information Management Systems. Lamount's expertise in real estate and technology makes him a valuable asset in the industry. He is also passionate about mentorship and building relationships that create wealth and impact communities.


Deirdre is a seasoned entrepreneur who has successfully started and helped develop multiple businesses. She is a Certified Information Systems Auditor and IT Risk Practitioner, making her an expert in IT risk management. Deirdre's experience as a teacher has shaped her approach to business, focusing on mentorship, education, and community impact.


Lamount and Deirdre have raised two incredibly successful children and built a life of accomplishments. Their commitment to faith, family, and abundance have helped them overcome challenges and succeed in their careers, business, and personal lives.


In business, Lamount and Deirdre focus on wealth creation and community impact through entrepreneurship, mentor relationships, and business building. They are passionate about creating opportunities for others and positively impacting the world.


We invite you to explore this website to learn more about Lamount and Deirdre Whitehead and their commitment to business building and entrepreneurship. Thank you for visiting!

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